I had the distinct pleasure of working closely with Keith Bales when building out a website for his firm, Keith Bales CPA. Keith came to me with the aim of having a website made that was better than competitors in the Sacramento area. After inital competitor research, a series of mockups were created and with a design approved by Keith, an initial draft of the website was built out within two weeks. Impressed by the quality of work, Keith saw an opportunity to change the design to be interactive. The design of the website changed to a “Mission: Impossible” theme as Keith’s motto was “The difficult I do right away; the impossible takes a little bit longer.” Although this was a great theme, Keith sought out feedback and the design was changed once more. Keith said that most of his clients are stressed when they have their initial consultation and because of this wanted to calm potential clients when they visit his firm's website. The design change incorporated a video background of water in order to soothe and create calm. The culmination of this work can be found at www.kbalescpa.com